---

NDG Advertising Agency

---

Digital Advertising

---

Videos

---

Social Media

---

Floor Plan Brochures

---

Recent Photography

The Eliot

The Oakhall

The Chapman - Homesite 99

The Chapman - Homesite 77 (Virtually Staged)

2641 N. Ohio St.

8802 Ridge Rd.

---

Eblasts

---

Signage

---

County Web Pages

Revamping our county web pages on wormald.com is a longshot effort to improve our SEO and GEO. Changes that still need to be implemented include:

• Consider including mentions of Moving to Montgomery County, Why move to Montgomery County, or Relocating to Montgomery County. The close proximity to DC will likely attract buyers from other areas which these terms will help with boosting SEO value.
• When inspecting the page and looking at the mobile view, it is very text heavy with a lot of scrolling and little imagery. This may just be from the initial build on the staging site, but a higher percentage of viewers will likely be on mobile devices, so some type of image to break the sections would help with the amount of text while still accomplishing the SEO goal of the page.
• Make the "Homes" CTA on the brown banner more obvious that it is a click through to show available homes on the bottom of the page. Especially on mobile, there is a lot of scrolling to get to the homes section and this will help to increase engagement and get users to the key content quicker. "View Available Homes" or "View Homes" would help, along with adding an obvious button format. Although the goal on the page content is to boost SEO, these recommendations will also help with lead generation efforts and ultimately, higher engagement with the page will also help organic search rank.

---

Home Visit

homevisit.com

The table below shows the estimated final costs for HomeVisit.com and their subcontractors to visit our models and provide photography, video, aerial imagery, and 3D visualization (for example, Matterport).

The Challenge

In addition to other responsibilities, Adam is responsible for producing media for all sales models and inventory. Producing media includes taking photos at different times of day, photo editing, capturing video footage, and producing finished videos. While our camera gets the job done, it’s aging, and we don’t currently have a dedicated video camera. These tasks require multiple trips to sales offices and communities, as well as significant time for editing and production. Altogether, this results in long turnaround times and creates a triage situation to determine which communities receive attention. We are currently unable to produce 3D visualizations in-house, and the sales team has been requesting this for years. We also cannot produce aerial imagery in-house.

The Solution

By leveraging HomeVisit.com, we can consistently produce high-quality photos, aerial imagery, videos, and 3D visualizations for the sales models with a fast turnaround. For inventory, the sales team can continue supplying Adam with cell phone images for editing and virtual staging, which we have been experimenting with successfully.

Adam’s Role

• Continue to oversee inventory photography, editing, and virtual staging.
• Oversee 3D visualizations and provide HomeVisit with necessary materials, such as floor plans and integrate them with wormald.com.
• Maintain quality control over HomeVisit photography and, if necessary, make additional edits or handle reshoots.
• Take raw footage supplied by HomeVisit and produce videos in-house, allowing us to select our own music and voiceovers if applicable. Manage the company’s YouTube channel and integrate videos on wormald.com.
• Continue managing our in-house photo library and ensure media is posted to the website, social media, and is accessible to the sales team.
• Remain available for any special-request photos, including photo editing when elevations change (e.g. The Grove).

The Results

Optimistically, this will allow time for Adam to focus on higher-level projects such as the website or internal applications. At a minimum, we will produce media more consistently and at higher quality, as demonstrated by having the sales team supply images for inventory homes.

HomeVisit Examples

• Example of 3D visualization (like Matterport)
• Example Video (Note: We can request raw footage and produce the video in-house, allowing us to select our own music, framerate, and/or voiceovers)
• Example Visual Media

Estimated Costs

• Note: HomeVisit offers bulk discounts (15% for 5 or more, 20% for 10 or more homes)
• Note: initial shoot will include a 20% discount as well as a $50 first-time client coupon
• Note: number of photos below is their suggestion, our photo count is usually 50 or less

Model	Sq. Ft.	# of Photos	Photos ($)	Video ($)	3D/2D ($)	Total ($)
Oakhall	8,500	100	394	699	355	1,448
Crawford	3,799	50	244	399	205	848
Middleton	2,100	25	169	299	205	673
Grove	2,800	30	194	299	205	698
Eliot	4,956	50	244	399	205	848
Chapman	5,863	75	344	499	310	1,153
Beckham	5,247	75	344	499	310	1,153

Additional Services

• Twilight Photography (4 photos) – $199.00
• Aerial Still Images Only (20–25 photos) – $249.00
• Aerial Still Images + Video (15 photos + 2–3 min video) – $349.00